Thursday, January 11, 2007

Well, maybe for Realtors. It's great news for custom picnic basket manufacturers, says Carl Barnett, salesman for Spectrum, manufacturers of the Picnic Plus line of logo-ready outdoor eating kits.

See, with life getting harder for real estate agents, it's more important for them to compete for customers and build up their reputation. That's where the picnic baskets come in.

You buy a house, enter it for the first time and there, on the kitchen counter, is a picnic backpack complete with plates, glasses and utensils. It reads, "Joe Rocksell, Realtor." And then, of course, you'll recommend Joe to your friends when they sell their house.

"The funny thing is," Barnett says, "you remember the basket, not the house you spent $400,000 on."

Right. Well, the real estate agents believe it, so he says.

Car dealers are also fond of them, as well as the company's first product - a foldable, pocketed blanket called a "mega mat" that's waterproof on the bottom side.